Food

Bawarchi Restaurant

Bawarchi is a very famous Indian Restaurant and takeaway in Auckland and Christchurch, New Zealand. They are famous for their variety of dishes.

Overview

  • Website Redesign
  • Increase website speed
  • Digital Marketing
  • SEO Services

With the launch of their new branch in Christchurch, Bawarchi Restaurant wants their website to be re-design with user-friendly and easy to browse navigation.  At the same time, they wanted to improve their website speed, SEO services and digital marketing from us.

Phase 1

Website Design

GlobalInfo designed their website with user-friendly navigation, responsive website which adjust the user experience based on the users’ screen size and orientation. 

It was very challenging to design their website as they wanted two branch information on one website. But team at GlobalInfo successfully designed their website up to their expectations.

 

Before

Bawarchi

After

Phase 2

Local SEO

Before SEO

In the very beginning of the campaign, Bawarchi was not found in the top SERP’s of google anywhere below 100. Being a restaurant and having hundreds of competitors it was very difficult to bring it on top for very high quality and high volume keywords.

Challenges

  • To bring the website on top SERP for high volume keywords.
  • To increase impressions
  • To increase the page speed.
  • To increase organic traffic.
  • And also Implementing a perfect structured data markup for rich snippets.
  • Managing business page

Google keyword ranking 

In the table below you can very clearly see that Bawarchi is ranking on top page for not just 5 or 10 but 20 keywords. 

Google keyword ranking 

S.NO

KEYWORDS

BEFORE

AFTER

1

Indian catering in Auckland

Not in top 100

#2

2

indian wedding catering auckland

Not in top 100

#3

3

mughlai cuisine in christchurch

Not in top 100

#1

4

Biryani takeaway in chch

Not in top 100

#2

5

indian family restaurant in chch

Not in top 100

#3

6

Biryani in auckland

Not in top 100

#10

7

mughlai cuisine in auckland 

Not in top 100

#1

8

Indian food near me

Not in top 100

#7

9

vegetarian indian catering auckland

Not in top 100

#4

10

Indian wedding catering auckland

Not in top 100

#3

11

halal indian restaurant in christchurch

Not in top 100

#10

12

best halal restaurant

Not in top 100

#9

13

indian restaurant sandringham

Not in top 100

#6

14

halal indian restaurant in auckland

Not in top 100

#9

15

mughlai food in auckland

Not in top 100

#5

16

chicken 65 in auckland

Not in top 100

#10

17

Biryani takeaway in auckland

Not in top 100

#6

18

Indian Takeaway in auckland

Not in top 100

#10

19

Indian buffet

Not in top 100

#8

20

Halal Restaurant in auckland

Not in top 100

#10

Google Analytics Report

We can very clearly see in the above graph that there is a dramatic change in the sessions from jan 2018 to Dec 2019 when compared to the previous years.

More than 1 Million impressions have been created In a year. the overall traffic has increased by 128% and the clicks has increased by 182%.

Result

We began our efforts in January 2018 with comprehensive SEO research and planning, including a technical audit, keyword research, content strategy, blog writing and link research. Within six months, not only did Google Organic traffic, orders, revenue began to increase, but our main challenge to increase the impressions was also generating impressive results. Client is fully satisfied and happy with 20 keywords on top SERP.